Wellness Industry world over is growing and attracted many customer towards it. The life styles of people are verybusy these days and they are prone to many lifestyle diseases. Theinclination of customer towards organic and natural product is increasing day by day. The present case study focuses on the startup in wellness industry and covers the road map of entrepreneurial journey of Mr. Ashwajeet Garg. The case focuses on opportunities and challenges faced by entrepreneur in Indian ecosystem and how wellness as the industry is giving new avenues to the entrepreneur. The case is based on the discussion happened with young entrepreneur and founder of Zivaya Mr.Ashwajeet Garg.

Wellness Industry, entrepreneurship, Indian entrepreneurial ecosystem, organic products, Indian medicinal system.