The purpose of this study is to explore whether the various factors of online game products and the characteristics of college students themselves have an impact on the game consumption behavior of college students in Beijing. The research model of this paper is built based on mature online game behavior research model and technology acceptance model (TAM). Online survey was conducted and a total of 225 complete questionnaires were collected in Beijing. Few hypotheses were tested to determine the impact of different variables and the correlation between them. Results and implementation were discussed in last part of the paper

Online Gaming Lifestyle, Technology Acceptance Model (TAM).