Research Article | Open Access
Trends and Prospects for the Development of Digital Marketing Activities in Small Business
Fatima Kasimova
Pages: 3126-3131
Abstract
In the article, the author considers the advantages and methods of such forms of marketing research for small businesses as Internet advertising, branding, rebranding, brand platform development, international exhibitions. Some forms are popular with entrepreneurs of Uzbekistan and are actively used by them, some are not in demand due to novelty or high cost. As suggestions for improving marketing activities in small businesses and entrepreneurship in the context of the digitalization of the economy, the author has developed an algorithm for introducing Internet marketing technologies, which functions as follows: if the selected methods do not correspond to competencies and restrictions, the algorithm returns to the stage of analyzing marketing activities and choosing core competencies small business
Keywords
Marketing, Food, Small Business, Modern Tools of Digital Marketing, Demand, Market.