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Research Article | Open Access
Volume 14 2022 | None
The impact of attractiveness, content, reputation, and trustworthiness ofsocial media influencers on purchase intention among young adults in Punjab, Pakistan
Nabeel Abdullah, Morakinyo Dada and Rohizan Binti Ahmad
Pages: 6380-6393
Abstract
Changer Advertising has turned into a crucial campaign method globally because of the organic plus reputable method of providing communications towards the potential audience through customized plus customised type of conversation. Therefore, the particular increase associated with social networking influencers having various personas in order to types of viewers. The effect associated with social media marketing influencers is rich in the very first globe nations like the Oughout. H. and the ones within the traditional western European countries, however it has been not clear with regard to Pakistan
Keywords
Social networking, On the internet Buy Purpose, Millennials, Marketing and advertising
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