Since the Industrial Revolution, technological advancements have dramatically transformed numerous manual tasks and processes, with artificial intelligence (AI) now playing a crucial role in the advertising industry to enhance efficiency and meet market demands. AI refers to the increasing capability of computers to perform tasks traditionally carried out by humans, impacting various sectors of the workplace and society. The influence of AI on advertising is significant, leading to a systematic restructuring of the industry. This research highlights the considerable advantages AI offers over conventional advertising methods, including increased efficiency and the ability to replace manual labor with automated processes. This study provides valuable insights into AI technologies and their implications for the future of business and society, while also considering the social and industrial factors that influence the pace and direction of AI development. As AI becomes integral to every aspect of the advertising industry, it plays a positive role in driving industry growth by enhancing productivity. However, the paper also emphasizes the need to address potential drawbacks, such as ethical concerns and privacy risks. It calls for further investigation by relevant authorities to ensure that the adoption of AI in advertising is both beneficial and responsible.

Artificial Intelligence, Big Data, Advertising, Sentiment Analysis, Privacy, Ethics