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Research Article | Open Access
Volume 14 2022 | None
The Rise of Voice Search and its Implications for SEO and Online Advertising: An Empirical Perspective
Priyanka Purohit
Pages: 8894-8898
Abstract
The rise of voice search has revolutionized the way people interact with technology and has significant implications for the fields of search engine optimization (SEO) and online advertising. Voice search allows users to perform searches and execute commands by speaking into their devices, such as smartphones, smart speakers, or even cars. This trend has gained immense popularity due to its convenience and efficiency. From an SEO standpoint, voice search presents new challenges and opportunities. Traditional SEO strategies that focus on optimizing text-based queries must now adapt to accommodate voice-based queries. Voice searches tend to be longer and more conversational, reflecting the way people naturally speak. As a result, keywords need to be refined to match these longer phrases and incorporate more natural language patterns. Content creators and marketers must also optimize for featured snippets, as voice assistants often rely on these concise answers to deliver search results. Moreover, the implications for online advertising are profound. With voice search, the traditional visual interface diminishes, and brands must find new ways to connect with users. Advertisers need to consider voice-activated ads that align with the user's search intent and provide value through audio content. Additionally, local businesses can leverage voice search to drive foot traffic by optimizing for locationspecific queries, such as "find a coffee shop near me." Sample of 215 people involved in online marketing were considered to conduct the study survey to know the challenges and opportunities of voice search in search engine optimization (SEO) and online advertising. It is found that Advertisers are now faced with the issue of developing voice-activated advertising but Local businesses can use voice search to drive foot traffic by improving for location-specific queries.
Keywords
Voice Search, SEO, Online Advertising, Natural Language, Digital Landscape
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