Research Article | Open Access
The Influence of Marketing Strategy on Business Results: An Empirical Study for Selected Small and Medium Enterprises (SMEs) of Nashik Municipal Corporation (NMC)
Dr. Pankajkumar A. Anawade , Dr. Deepak S. Sharma
Pages: 5764-5769
Abstract
The impact of publicizing framework on business execution is investigated inthis audit article with
remarkable reference to picked SMEs in the NMC. The survey research setup approach was used
in this audit, which included collecting data from 103 respondents using a self-arranged survey.
The instrument used in this audit is a closed completed study that the researchersmade. The data was
inspected using the association coefficient and different backslide assessment with the quantifiable
pack for social sciences (SPSS) variation 20. The disclosures expose that the independent
components (i.e., thing, progression, region, worth, packaging, and later arrangements
organization) were immense joint signs of business execution to the extent usefulness, slice of the
pie, benefit from adventure, and improvement. (F(6) =14.040; R2=0.465; P.05). The independent
elements explained 46.5% of the adjustment of business execution when taken together. Following
that,SMEs directors were urged to make wonderful things, charge genuine rates, position their
things suitably, utilize connecting with packaging, take part in later arrangements backing, and give
other express functional benefits to buyers
Keywords
Marketing Strategy, Advertising technique, advancement, bundling, later deals administration, and SMEs.