People are becoming more aware of most of the potential associated to social media as its use grows daily. One of the major uses of social media for businesses is marketing, where different social media marketing tactics help to influence customers' and social media users' purchasing decisions. Influencers and online superstars who have established their authority among millions of social media users have benefitted immensely from the growing usage of social media. Influencers on social media today are crucial to a product's branding and impact a user's or consumer's choice to buy. Millions of people have followed social media influencers on various social media platforms, believing them and basing their purchasing decisions on their recommendations. Today, a lot of businesses value social media influencers when promoting their products. Numerous companies have a great chance to contact with millions of people directly thanks to the popularity of social media influencers. Businesses in the modern digital age are more customer-focused and prefer to employ digital marketing and other social media marketing techniques to boost sales and user popularity. Instead of merely making rational appeals, social media marketing and influencer marketing encourage engagement and connection-building. It boosts not just sales but also consumer confidence among those affected by internet personalities.

Social Media Influencer, Consumer Purchase Decision, Online Marketing, Digital Marketing, Influencer Marketing