Research Article | Open Access
TOURIST BEHAVIORS AND TOURISM MANAGEMENT GUIDELINES FOR KHMER CIVILIZATION TOURIST ATTRACTIONS IN BURIRAM PROVINCE
Kwuannapa Wongphaisalsirikul , Srinual Mannoradit , Nungrutai Jangsuwan , Arunee Charoensup
Pages: 2254-2259
Abstract
: This research aims to study tourist behaviors and trends in tourism management elements for
Khmer Civilization tourist attractions in Buriram province provide a management guideline for sustainable
tourism management for historical tourist attraction. Research questionnaire is a research instrument with
random sampling technique using 300 samples. The research is conducted during October 2018 to September
2019 using qualitative analysis (frequency, percentile, mean), and quantitative analysis (content analysis). The
result indicates that most of tourists are located in northeast of Thailand. The attractiveness of tourist attraction
is the primary motivation to travel in particular tourist destination while friend and family are the major
references of tourist information. Private care is main transportation vehicle. Most of tourists in Muangtam
Temple and Nong Hong Temple are travel with family while tourists in Phanomrung Temple are travel with
friend using tourism budget per trip less than 1,000 Bath per pe
3.09 ±
1.14. In this research, there are 5 dimensions of tourism management guideline as 1) landscape and
infrastructure development, 2) create value added using storytelling, 3) develop information flow of tourism
supply chain, 4) develop necessary skills and expertise of tourism staff, 5) promote proactive marketing
strategies to attract new and quality tourist also encourage the revisit intension of tourist
Keywords
Tourist Behavior, Tourism Management, Khmer Civilization Tourist Attraction in Buriram