Research Article | Open Access
TO STUDY THE PERSUASIVE FACTORS OF CUSTOMERS TO CHOOSE HEALTH INSURANCE POLICIES IN PRIVATE INSURANCE COMPANIES DURING COVID 19
Priyadarshini R,DrNirmala M
Pages: 7653-7657
Abstract
Thepurposeofthisstudyistodevelopanunderstandingoftheelementsthatinfluenceconsumers’decisionstopurchase healthcareinsurancefromprivateinsurancefirmsduringcurrentCOVID19.Itisavalidcontractprovidedbyaninsurancecompany toapersonororganisation,inwhichtheinsurancecompanycommitstopayforhealthcareservicesneedfulbythe"assured,"also known
as "policy holder" or "certificate holder," in order to treat disease or damage. Healthy families should consider purchasing healthinsuranceinordertoalleviatefinancialobligationsandresponsibilitiesthatmayariseasaconsequenceofbadhealth-related
events and crises.
Keywords
COVID 19, policy holder, persuasive, insurance policy
