This study explores interaction of Family (Strategic) Orientation with Electronic Commerce (EC) adoption determinants of family Small and Medium Sized Enterprises (SMEs) in „Individual‟ context. It was targeted to achieve its objectives through analyzing the moderating effect of „Family (Strategic) Orientation‟ on EC adoption of family SMEs. To this end, a quantitative field study using postal-mail survey questionnaire was executed. A number of 1000 samples were selected by simple random technique from the official list of SMEs in Iran (ISIPO database) as sample frame, from which 416 elements were involved in the analysis. The results show the „Family (Strategic) Orientation‟ significantly moderator all „Individual‟ contexts‟ EC adoption determinants of family SMEs,except„Adjustment‟.

EC adoption, Family (strategic) orientation, Iranian family SMEs, Moderating effect