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Research Article | Open Access
Volume 14 2022 | None
THE IMPACT OF PSYCHOLOGICAL EMPOWERMENT TOWARDS MOBILE COMMERCE ACCEPTANCE AMONG SMEs BUSINESS OWNERS IN SELANGOR
Megat Muzzamir Megat Abu Bazar , Narehan Hassan, Nur Athirah Sumardi, Mazuin Mat Halif , Nooranizan Ariffin , Afiza Abdul Majid
Pages: 3036-3043
Abstract
The term "new digital transformation" refers to the implementation of new technologies, talent,and processes to improve business operations and customer satisfaction. It has taken on even greater significance, particularly during the COVID-19 pandemic. Mobile commerce is one of the digital transformation platforms that offers a transaction gateway to users of multiple devices. The goal of this study was to see if there were any links between psychological empowerment (need for achievement, need for affiliation and need for power) and mobile commerce acceptance (perceived usefulness, perceived ease of use, trust, personal initiatives and characteristics, context) among business owners (SMEs) Selangor
Keywords
Psychological Empowerment, Need for Achievement, Need for Affiliation, Need for Power, Mobile Commerce Acceptance, Perceived Usefulness, Perceived Ease of Use, Trust, Personal Initiatives and Characteristics, Context
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