According to the results of the research, in order to acquire the largest possible client base, online merchants, website and app-based retailers should pay close attention to both the variables that motivate and discourage their customers. Even if consumers prefer to purchase the conventional way, stores may still win over new customers by offering unique products and services. Preference for retail therapy is examined in this report. This paper demonstrates how research technique may be used to empirically evaluate theoretical models and bridge the gap between academia and industry. It's something stores should think about and concentrate on if they want to retain as many consumers as possible and convert them into repeat buyers. Like every study, this one has certain drawbacks, but the researcher has outlined several promising avenues for further investigation. The most consumers can be attracted and kept if stores use an Omnichannel approach.

Business Finance Buyer Preferences Economics and Business Online Tools Social Sciences