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Research Article | Open Access
Volume 14 2022 | None
THE EFFECTS OF LIFESTYLE, EMOTIONS, BRAND TRUST, MERCHANDISE VISUALITY ON CONSUMER SPENDING INTENTION DURING COVID-19 OUTBREAK
Chok Nyen Vui , Ma Cong, Ridzuan Bin Masri , Lai Mun Keong, Nur Shazana Abdul Rani
Pages: 6217-6223
Abstract
This particular research aspires to check into the particular interrelationship among way of living, feelings, brand name have confidence in,goods visuality plus customer investing objective, specifically throughout the COVID-19 break out. The current examine applied innovative record examination associated with strength formula building (SEM). Practical sample was implemented to gather files. The particular suggested analyze structure has been advised by Concept regarding Designed Behavior (TPB) in addition to put forward ideas had been analyzed. Typically the anticipated results make an attempt to include understanding in order to literary works in the viewpoint involving mindset and even cultural wellbeing together with buyer actions. Foreseeable future research might go with a good exhaustive knowledge of the way the investing behavioural happened simply by using qualitative study strategies to make a far more strong final result. Additionally , the latest review outdoor sheds expertise for the important components that will result in client wasting behavioural goal
Keywords
Way of living, Feelings, Manufacturer believe in, Goods visuality, Investing intent, Malaysia.
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