E-Commerce plays a vital role amongst the commercial use of the internet.Consumer attitude and shopping models is changing very fast. Earlier online shoppingwas one of the simple platforms for shopping with fewer options. The users can justplace an order and pay cash on delivery.Today, the online shopping has become atrend in India and the reason behind the adoption of this technique lies in the attractiveonline websites, user friendly interface, bulky online stores with new fashion, easypayment methods and cash-on-delivery, no boundon quantity & quality, one canchoose the items based on size, colour, price, etc

Technology readiness, SEM, Netizens, Online Shopping