Research Article | Open Access
Symbolic Process Appeal in Energy Corporate Advertising: A Cross-Cultural Comparison between the United States and Malaysia
Sharifah Nadiah Syed Mukhiar, Nur Atikah A Rahman, Rani Ann Balaraman & Mohamad Saifudin Mohamad Saleh
Pages: 6464-6475
Abstract
This unique research really occurs close to the particular representational procedure attractiveness within power organization marketing amongst Usa additionally Malaysia. Up to now, you will find not many evaluation carried
out in order to evaluation power business marketing depending on several ethnicities. The specific semiotic examination continues to be performed to describe together with measure the certain social underpinnings from the
nations because of the fact thought inside gas in addition petrol ads from your 2 nations