Today internet has become an integral part and necessity of our day-to-day life. People cannot think of a life without it. Ecommerce has also emerged as an important part of our daily lives. It is used in every aspect of human lives starting from buying household items to online investments. E-commerce has become a necessity for urban people. With the increase in cheap availability and high-speed internet with a number of security options, an increase in digital penetration and easy access to the internet prompted individuals and marketers towarde-commerce. This paper focuses on the strategies to improve online marketing.

ICT, E-commerce, internet, website, digital communication