With the proliferation of social media platforms, new opportunities have emerged for health professionals to leverage these channels to promote nutrition and wellness. This paper provides an integrative review analyzing how social media can be strategically harnessed to spread nutritional information, advocate healthy lifestyles, and engage broader audiences. The analysis encompasses an overview of the rise of social media and drivers of its usage, followed by a discussion of key social media marketing capabilities. The paper examines recent research on shifting consumer motivations and behaviors on social media during major societal events like the COVID-19 pandemic. Cultural differences in platform preferences and response to social media marketing campaigns are also explored. Finally, the paper analyzes opportunities and challenges in leveraging social media for nutrition promotion, emphasizing the need for strategic coordination of activities across platforms to craft unified, omnichannel experiences optimized for target audiences. It concludes that diligent strategy and flawless execution are imperative for nutrition professionals seeking to effectively harness the potential of social media to counter poor dietary patterns and empower communities to embrace balanced lifestyles.

With the proliferation of social media platforms, new opportunities have emerged for health professionals to leverage these channels to promote nutrition and wellness.