Tourism is an important sector of every country. It contributes a large amount of revenue to the state, also many stakeholders depend on the tourism industry. Kerala, situated on the southwestern tip of India, appreciates remarkable geological highlights that have possibly made it the most sought-after traveler in Asia. Affectionately referred to as 'God's Own Country', Kerala was chosen by the National Geographic Traveler as one of the fifty destinations that should not be taken lightly and one of the thirteen heavens on the planet. Kerala is the first state in quite a while to announce tourism as an industry. Information and communication technology (ICT) use in the tourism sector is known as e -tourism (Electronic tourism). It involves the exchange of tourism services and products using electronic platforms like the Internet. Internet applications provided by the tourism industry participants aid and enable tourists to plan or customize their travel plans accordingly. Currently, more tourism-related products are sold online. The important objective of this study is to analyze the strengths, weaknesses, opportunities, and threats of e – tourism in Kerala.

Kerala tourism, E- Tourism, SWOT analysis