First, Children food marketing strategy is important because it helps to ensure nutrition mechanism of children food and meals as well as their health.Then, Signal et al (2017) mentioned that Over the past three decades the global prevalence of childhood overweight and obesity has increased by 47%. Marketing of energy-dense nutrient-poor foods and beverages contributes to this worldwide increase

food for children, market, marketing mix, related studies, consumer protection law, Vietnam JEL: K10, K15, M21