Facebook Marketplace is an online platform that enables individuals and businesses to buy and sell products within their local communities. With its extensive user base and easy accessibility, Facebook Marketplace offers several key benefits. Firstly, it provides a vast and diverse audience, allowing sellers to reach many potential buyers quickly. This increases the chances of finding the right buyer for a product and expedites the selling process. Additionally, the platform is free to use, eliminating any listing fees or commissions that may be associated with other e-commerce platforms. This makes it an attractive option for individuals and small businesses looking to minimise costs. Another significant benefit of Facebook Marketplace is its integration with the Facebook social network. Users can leverage their existing profiles and connections to establish trust and credibility when conducting transactions. This social aspect of the platform can foster a sense of community and make buyers and sellers feel more comfortable engaging in transactions with each other. However, despite its advantages, Facebook Marketplace also poses certain challenges. One of the primary concerns is the lack of buyer and seller protection mechanisms compared to dedicated e-commerce platforms. Transactions conducted through Facebook Marketplace rely heavily on mutual trust and communication between parties. This can lead to issues such as scams, fraudulent listings, or disputes between buyers and sellers. Additionally, the local nature of the platform may limit the reach for certain niche products, as it primarily caters to buyers within specific geographic areas. The researcher had considered people that involve in e-commerce to review Facebook marketplace and its key benefits and challenges and found that Facebook market allows sellers to reach many potential buyers quickly but transactions on Facebook marketplace rely only on mutual trust and communication between parties.

Facebook Marketplace, Online Platform, Local Communities, Listing Fees, Social Network