Research Article | Open Access
ROLE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASING INTENTION AMONG MILLENNIALS IN KLANG VALLEY
S. Shamini , and Morakinyo Dada, Tee Poh Kiong
Pages: 7241-7250
Abstract
The specific documents analysed the specific component in addition effect from your functionality related to interpersonal online marketing actions upon purchase goal amongst millennials within Amount Region, Malaysia. Business owners believe that twitter posts marketing features far better along with on the internet in comparison to standard advertising. Suppliers are usually right this moment shifting definately not regular marketing and advertising because of its cost.
Keywords
Social Media; Online Purchase Intention; Millennials; Marketing