Purpose Hospital service quality is important amidst the raise of healthcare consumerism. It is of prime concern in telemedicine, medical tourism and appointment booking. More over a good hospital service quality enhances the brand image of the hospital by which the hospital is able to attract more patients and in turn lead to increase hospital revenues. Healthcare consumerism offers more choices in healthcare to patients and helps patients to make informed choices. The digital world helps healthcare consumerism by allowing patients to research health issues online, share information and participate in their healthcare decisions. Healthcare information technology is also enhancing the growth of healthcare consumerism for it arranges the platform for information exchange.The two broad categories of hospitals in India are public and private hospitals. They differ in service quality perception of patients, hospital infrastructure and the socio economic profile of the patients. This study aims to arrive at the relationship of hospital service quality and healthcare consumerism in both public and private hospitals

Hospital service quality, healthcare consumerism, public hospitals, private hospitals, healthcare industry