The primary purpose of this study is to investigate the impact of investor’s demographics on different investment options. Investors consider several factors before making investments like safety, returns, time horizon. But psychographic and demographic factors also play an important role. Age, gender, educational qualifications and many more also influence investors’ money management decisions knowingly and unknowingly. Marital status and family size are considered as demographic variables for the purpose of study while Banking, Insurance and Stock Market has been considered as investment avenues

Demographics, Investment Avenues, Marital Status, Family Size, Banking, Insurance, Stock Market.