This paper provides a comprehensive review of the current trends, challenges, and innovations in retail management. The retail industry has undergone significant transformations due to the rise of e-commerce, the integration of omnichannel strategies, and the adoption of advanced technologies such as artificial intelligence (AI), machine learning, big data analytics, and the Internet of Things (IoT). These developments have reshaped customer expectations and competitive dynamics. Despite these advancements, retailers face challenges including intense competition, supply chain disruptions, evolving consumer behavior, and regulatory compliance issues. The paper also explores innovative approaches in retail management, such as advanced payment systems, in-store technology enhancements, personalized marketing, and the use of automation and robotics. Looking ahead, the paper identifies emerging trends and potential challenges, emphasizing the need for retailers to adapt to rapid technological changes and balance innovation with sustainability. By understanding these factors, retailers can better navigate the evolving landscape and achieve long-term success.

Retail Management, E-commerce, Omnichannel Retailing, Artificial Intelligence