Research Article | Open Access
RELATIONSHIP BETWEEN SOCIAL MEDIA PROMOTION AND CROWDFUNDING PROJECTS BY NIGERIAN SMES
Morakinyo Dada,Siva Muthaly,Wajeeha Ali
Pages: 7792-7804
Abstract
Crowdfunding is definitely an option method that will SMEs might use to boost money for his or her numerous tasks by simply increasing financial attempts from the big team known as backers. Social networking advertising may be used to
distribute info correctly to push backers to some particular crowdfunding task. Nonetheless, the majority of advertising specialists have zero real knowing about what social networking problems they have to highlight on to accomplish
marketing and advertising accomplishment associated with crowdfunding jobs
Keywords
Crowdfunding, Social Media, Marketing Success, Promotion, Small and Medium Enterprises (SMEs)