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Research Article | Open Access
Volume 17 2025 | None
Public Communication: Navigating Between Theoretical Challenges and Practical Concerns
Fatima Zohra Cheikh , Bergane Mohamed
Pages: 232-250
Abstract
Public communication today is experiencing significant growth and expansion, with a strong will to engage with this new scientific field. Many governments around the world have embraced this practice, which in recent years has attracted considerable attention from researchers. These researchers have tried to focus, either implicitly or explicitly, on public communication as a field that is closer to practice than to academic studies. This approach has led to a French perspective, as Dominique Bessieres explained, stating that public communication is a practice before it is a theoretical concept. The differences in its classification in the political or public domain are due to theoretical fluctuations and the academic limitation of public communication, which is a scientific field based on multiple disciplines that validate it as a domain for research and practical application, as emphasized by the University of Laval, Canada. In this article, we aim to shed light on the historical development of public communication—if such a record can be made—between practice and the scientific domain, to provide a brief insight into the general framework of public communication as a communication that serves a governmental public dimension.
Keywords
Communication, Public Communication, Government Communication, Political Communication.
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