Consumer socialization is the process through which children and teenagers obtain knowledge, information, and mentalities that are important to their ability to participate in the marketplace. Consumption is taught to children by seeing and mimicking their parents actions. Typically, children rely on their parents to purchase and pay for the stuff they desire, hence the parents income might be an important consideration when making a purchase. The goal of this study is to see how various marketing mix factors, such as advertising, packaging, and physical space,impact preschoolers buying behavior during shopping trips with adults, with special attention to gender, age, and birth order, as well as a new geographical region. The goal of this study is to see how parents react to various advertising strategies that impact preschoolers purchase requests. Preschoolers are children between the ages of two and five. The study looks at the impact of preschoolers on parents purchasing decisions. A systematic questionnaire was used to collect the information or data for the study. Parents of preschool children from three major metro cities in KSA responded to the study. According to a rigorous investigation, marketing mix factors have some influence on preschoolers purchasing needs. The reduced explanatory power of the independent variable in this study might be attributable to the fact that the data we received could have been skewed due to the fact that the responses were recorded by parents rather than the Preschoolers

Pester power; Preschoolers; Purchase intentions; buying behavior; Marketing Mix