Research Article | Open Access
PROCLIVITIES TOWARDS ONLINE FOOD AGGREGATORS DURING COVID-19
Dr. Rupinder Katocha , Dr. Arpit Sidhu
Pages: 8288-8302
Abstract
As an ongoing from the offline mode to web based portable innovations; food delivery
applications (FDAs) have been universally welcomed by customers and food service industry.
Specifically, at the ground level, they have given two-ways food conveyance administrations
to protect food organizations and satisfy the mental satisfaction of their clients under the
worldwide pandemic circumstance of Corona Virus Disease 2019 (COVID-19). As India is the
second major consumer of food in the world owing to the second largest population in the
world, continuous development of digital infrastructure and increasing adaptiveness of
technology in the recent years, so which ultimately shows the need to dig deeper into food
aggregator industry. The present study proposes a comprehensive model focused to determine
the customers’ satisfaction and behavioural intention for persistent practices of FDAs during
covid-19 pandemic situation. The research examines 312 rational FDA users’ persistent
behaviour of using FDAs by measuring the critical factors like Facilitating conditions, Social
influence, Product, Service Quality and Perceived trust during the COVID-19 situation in India.
The empirical results indicate that there are three main variables (product characteristics,
perceived trust and customer satisfaction) which drives the continuance usage and customer
satisfaction of FDAs customers and study does not find strong associations between social
influence and facilitating conditions with other mentioned variables. The contemporary
research work will aid educators, research scholars, food aggregators, and other applicable
patrons in reviewing the prevalent exploration, just as in setting the headings for future
exploration in the related field of knowledge and utilization of such statistics in any field that
can be contribute in a creative way.
Keywords
Behavioural intention, Consumer perception, Customer satisfaction, Food aggregators, Food delivery applications