The recent development of the E -commerce changes the Indian marketing trends, the advancement in technology influences the business transaction, mainly in food industry. In earlier days, there is only few restaurants which have their own applications for ordering the food through online, but now advancement in technological development helps the service sector to provide third party services in food industries also. This study is focused on digital food application services in Coimbatore city, and it examines the buying behaviour and the problems faced by the consumers while ordering the food through food applications.

Digital Food Application, Consumer, Buying Behaviour