E-commerce volumes vary severely across countries due to covid 19 pandemic. With the growth in internet and online infrastructure in India, e-commerce industry has gained a great relevance today. Government policies had given a great amount of strength to this industry. It is of great relevance today to study E-Commerce industry and factors that help to increase sales in the industry. From previous researches it is very much clear that there are certain online visual merchandising elements that actually influence the customers to either visit or purchase from online websites. The study helps to understand how different generations perceive various online visual merchandising elements and how they are associating these elements to different online websites

Correspondence analysis, Generations, Multibranded Multiproduct e-commerce websites, Online Visual Merchandising Elements