Research Article | Open Access
NO PLASTIC BAGS POLICY REVIVES A DISSATISFACTION BEHAVIOUR AND CULTURE CHANGE AMONG THE MALASIYAN RETAIL CUSTOMER
Mohan Selvaraju , and Charles Ramendran SPR , Vimala Kadiresan , Ooi Cheau Pian, Khairul Rizuan Sudiman
Pages: 6912-6921
Abstract
Governments frequently sanction approaches to boost shoppers from practices with negative externalities to the detriment of purchaser comfort. Understanding the nonmonetary costs, shoppers face suggestions for social welfare assessment and strategy structure;nevertheless, measuring these costs is not possible. The objective of this investigation is to analyse the customer’s expectation and social changes towards no plastic bag policy. In this research, the researcher has taken an approach to the disappointment level among the consumers because of no plastics sack policy.
Keywords
Governments frequently sanction approaches to boost shoppers from practices with negative externalities to the detriment of purchaser comfort. Understanding the nonmonetary costs, shoppers face suggestions for social welfare assessment and strategy structure; nevertheless, measuring these costs is not possible. The objective of this investigation is to analyse the customer’s expectation and social changes towards no plastic bag policy. In this research, the researcher has taken an approach to the disappointment level among the consumers because of no plastics sack policy.