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Research Article | Open Access
Volume 14 2022 | None
NEUROMARKETING AS AN EMOTIONAL CONNECTION TOOL TO INFLUENCE CONSUMER PERCEPTION IN PURCHASING DISINFECTANTS
Ms.Haritha.K.B, Ms.Gayathri.N,Mrs.M.Chithra
Pages: 7284-7297
Abstract
Business to attain their goals Strive continuously keeping up with the trends and improving the process. The advertisers spend most of their time in understanding the consumer’s mind. Understanding the consumers becoming more and more difficult. Neuromarketing helps to delve into the subconscious mind. Neuromarketing which identify the selection of particular product where the customers look out for the information and how they search and reach for it. To carry out the systematic or formal inquiry, how the attention level influences the users through the neuromarketing.
Keywords
Neuromarketing, product, attention level, advertisement, disinfectants, awareness.
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