Global Economy has been marching towards the reduction of green house effect by adapting to eco-friendly activities. World Health Organization also has issued advisory guidelines to protect the environment and the matter of serious concern is climate change that occurs due to green house effect and global warming. The major causing agent is the invariable use of petrol and diesel vehicles. So, the scenario must be changed and conventional vehicles must be replaced with electric vehicles

Social Media, Brand Experience, Green Purchase Intention, Green House Effect and Global Warming