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Research Article | Open Access
Volume 16 2024 | None
Media Literacy in Algerian Universities-Strategies for Advancement: An Analytical Study of Training Programs in Media and Communication Sciences
Dr. Rym Fatiha Keddouri
Pages: 254-266
Abstract
This study endeavors to examine the current state and importance of media literacy within the academic sphere of media and communication in Algerian universities. Additionally, it investigates practical approaches to enhance the quality of media literacy, recognizing the pivotal role universities play in fostering students' media literacy and shielding them from harmful media influences. Equally essential is the instruction of students to create constructive media and communication content that reflects societal values. The study employed a descriptive approach, focusing on the analysis of training curricula for undergraduate programs specializing in media and communication studies. The study results indicate that undergraduate training programs in media and communication at Algerian universities lack explicit metrics or educational frameworks related to media literacy. Nevertheless, these programs do introduce concepts that are indirectly or directly associated with media literacy. Moreover, these programs are built upon a foundation of both general and specialized knowledge, complemented by the instruction of students in the essential skills for media literacy. The elements of media literacy provided by these training programs include analysis, critique, evaluation, and production. These elements are congruent with the principles of media literacy and contribute to the development of students' capabilities in media education., In terms of advancing media literacy in Algerian universities, two principal strategies have been identified. The first entails introducing a specialized field of media literacy within the university curricula. The second approach involves integrating modules and study topics directly linked to media literacy into the existing training programs for media and communication sciences at the undergraduate level.
Keywords
Education, Media, Media Literacy, Educational Media, Training Programs, Algerian Universities.
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