Marketing through social media is a growing commercial platform for different marketing activities. Various factors play an important role when selecting an educational institution. In this study, a researcher is interested in studying available secondary data using a systematic literature review and finding the future scope of the study. The influence of social media on students enrolling in higher education programs is investigated in this research. The findings of this research should have ramifications for higher education institutions as they assess which elements are most likely to influence freshmen's decision to attend their university.

UTAUT, UTAUT2, Social Media, Marketing, Higher education