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Research Article | Open Access
Volume 14 2022 | None
Marketing Strategies of Organic Vegetables for Augmenting Sales Revenue in Tribal Areas of Maharashtra
Dr.(Ms.) Jyoti Singh Dr.Nilesh R Berad
Pages: 3397-3403
Abstract
The tribal growers of organic vegetables traditionally face lesser marketability of their produce and hence generate lower revenue. This research focuses on the feasible reasons being good the marketability that is bad of produce whilst the hurdles they face in marketing their products. The analysis seeks to create forth the approaches for conquering those shortcomings and recommending the push that is vital to realise higher earnings from organic veggitables. This reasearch is conducted on information that is compiling diverse sources like Research journals, State reports on Tribal affairs and respective districts’ ministries sites for that function. The database comprises 30 blocks being tribal 5 tribal districts of Maharashtra, namely Amravati, Dhule, Gadchiroli, Nandurbar and Nashik. The analysis usages graphical and methods being analytical as for instance pie, club maps and regression analysis to analyse the knowledge with tools such as for example Excel, SPSS. It's found that the cultivation of organic veggies among the list of tribals is more individualistic and informal in nature, which are often vunerable to the possibility of normal catastrophes and market uncertainties. Most of the farmers transport their produce by foot (63%). Share of motorized automobile like bus, truck, motor Van is fairly low (3%). Tribal growers into the districts being selected a restricted market involving primarily city haats, roadside passer-by and husehold that is restricted. Greater advertising through arranged areas such as cooperatives could provide them an improved price and greater risk-sharing. E-commerce websites could furthermore raise the period of market and increased income. Infrastructure like Cold storages to safeguard the produces advances the shelf-life associated with produce that is make sure that is organic marketability, which regularly somewhat plays a component in higher yearly sales of the veggies. The tribal produces provided separately to local haat, nearby households lack some great benefits of packaging and branding, which diminishes the product range for their value enhancement.
Keywords
Tribal Grower, Organic Vegetable, Haat, Cooperative, Branding, Cold Storage, Marketability
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