Millennials look up to certain criteria when they purchase products particularly electronic ones. These criteria considered by them not only include prominent brand reputation, but it also ranges from several factors such as affordability, quality of the item, design involved as well as environmental sustainability of the concerned product. By analyzing and exploring these factors that help shape the millennial’s choice in buying a particular electronic product, suppliers and manufacturers can effectively market their goods. Moreover, the study of the criteria that concerns a group of the society also help formulate knowledge about various social and economic parameters that aid to future research in marketing, sociology and other diverse fields. The understanding of criteria that millennials make while purchasing electronic goods also help the marketers build a strong connection with this community. Apart from this, the study also intends to focus on how certain demographic aspects affect these criteria in the process of millennials’ decision-making towards an electronic product, there by analyzing the contribution and impacts of the buying attitudes of this particular community.

Millennials, Criteria, Electronic Products, Brand, Buying