Nowadays, media have become power sources that provided a field for more manifestation of daily life issues day after day. In current communities, media organizations serve as a template source of definitions and formation of social reality among society members. Consistent with mentioned issues, the extant study aimed to examine media and their performance based on competitiveness. The present research was applied in terms of objective and a descriptive-analytical study in terms of method. Bibliographic references were used to collect data. The firm's activities are competitiveness origins, and the competitive strategies of the firm (niche) protect it against competitive forces. Those companies that can acquire competitive advantage can determine their destiny and fate. The more difficulty the competitors face in imitating or eliminating this advantage, the more sustained and effective the firm control. In this case, media survival depends on achieving their media and press goals and competing with other social networks, and this necessity requires double attempts of media managers. Media must welcome sophisticated customers and audiences and engage them in shared cultural creation by challenging their current status. The cultural infrastructure of media must include the belief in the ability to be present in the competitive environment and acquire the media market. This trust and authority are actualized only under the light of competent management, educated, knowledgeable, and wise human force.

Competitiveness, Media, Social Networks, Competition Strategies