Research Article | Open Access
MALAYSIAN STUDENTS ADOPTION FOR SOCIAL COMMERCE ACTIVITIES
Samer Bamansoor, Najeeb Abbas Al-Sammarraie , Syarilla Iryani A. Saany
Pages: 4832-4842
Abstract
Social commerce is the direct selling of products via social media platforms. This is different from social media marketing, when you try to direct visitors from your social accounts and pages to your website or online store. In social commerce, the store visit and the entire shopping experience happen without
the customer ever leaving the social media site. This paper will discuss the ideas of social commerce and the adoption among Malaysia users.
Keywords
Social Commerce, social Media, Malaysian Community.