Personalized marketing affects consumer loyalty in the setting of clothing retailers. It has drawn an immense amount of attention to increase consumer engagement and loyalty due to the widespread adoption of digital technology and the accessibility of enormous volumes of customer data. However, the degree to which personalized marketing affects client loyalty in the garment sector is yet largely untapped. Customers are more likely to show greater degrees of loyalty to the store when they receive individualized marketing messages, suggestions, and offers. This was demonstrated in various surveys and studies conducted by researchers in terms of an observed rise in repeat purchases, higher satisfaction scores, and a stronger emotional connection to the brand. Relevance, timeliness, reliability, and perceived value of tailored marketing communications are some of the important elements that support the ability of personalized marketing to increase client loyalty. Customers were more likely to show higher levels of loyalty when they believed the personalized marketing efforts were worthwhile, timely, accurate, and relevant to their preferences.

Apparel, Customer, Loyalty, Personalization, Marketing, Survey