This study aims to explore the effect of Rotten Tomatoes and IMDb's rating and critic reviews on the publicity of a movie. Also,to prove that some spectators change their taste to match Rotten Tomatoes and IMDb's rate despite them watching a movie and liking it. The study used a fully quantitative research design using the survey questionnaire as a research instrument to collect the data. The participants of the study are 100 university students who majored in journalism and media communication in Indian universities. The participants were selected randomly. The software SPSS 32.0 was used to analyze the data. The data were analyzed descriptively by calculating the frequencies and percentages. The findings of this study highlighted the significant role that reviewers play in film marketing which, therefore, boosts movies publicity. The finding scan also be helpful in encompassing film producers to improve their marketing strategies on social media. The findings of the study contribute significantly to the limited number of researches investigating the current phenomenon.

Movies, reviews, Rotten tomato, IMDb, rating, India