Research Article | Open Access
Instafamous Social Media Influencers: Understanding their Influence on Purchase Intentions and Loyalty among Malaysian Consumers
Nur Atikah A Rahman , Sharifah Nadiah Syed Mukhiar
Pages: 7120-7132
Abstract
Once we improvement in to digitisation, the particular creation of social networking offers moved the particular brand name conversation scenery, where every thing gets cellular plus online simple access in addition to
deliverance. Business owners are right now using social media marketing systems to put, advertise promote their own manufacturers with regard to higher presence and even product sales. Nevertheless , using the bombardment associated with ads within the over loaded marketplace, typically the blockage in order to social networking area makes an issue where customers often overlook marketing promotions by making use of advertising blockers.
Keywords
Social networking Influencers, Buy Purposes, Brand name Devotion, Instagram, Malaysia