Research Article | Open Access
Impact of web series on women: A case study of Mysore
Ms. Philomina, Dr. Tahmeena Nigar Sultana
Pages: 9638-9649
Abstract
Now the internet connection comes at a really reasonable rate in India, these days’ Over-the-Top services are the main platforms for reaching target audience directly. Present era the web series phenomenon has expand its viewership in India. Most popularweb series are catalyzed through Netflix, Amazon Prime video, Altbalaji, Disney Hotstar and others. The main purpose of this study is to examine the impact of web series on women and to know the preference of women towards the web series. For this study descriptive research design was adopted and the primary data is collected through survey method by using structured interview schedule. The responses were collected through the Google form. The area of the study is Mysore city of Karnataka State. A total 124 respondents were selected randomly. It is found from the study that Web series are most effective platforms on women and majority of the respondents were accessing web series in their daily lives.
Keywords
Now the internet connection comes at a really reasonable rate in India