Quality management in university organizations is the primary principle for institutional competitiveness, currently the optimal development of the market has allowed improvement. The design was based on the bibliographic review on the subject, for which the descriptors of the Unesco Thesaurus (SKOS) were used. The strategy was to search for different keywords and logical operators. Considering articles with 5 years old, in certified databases. In the conceptual and practical review according to the point of view of educational entities, the most important aspect is clearly to remain competitive. Finally, the application of a QMS based on the ISO 9001: 2015 standard will allow them to achieve multiple positive results in the university entities that execute it.

Quality Management System, university entity, competitiveness, quality service.