The sudden emergence of COVID-19 and its subsequent effects on lives has shaken the world. It has restricted the mobility and social interaction of people. Social distancing is the common norm. All economic activities were halted for about six to nine months resulting in loss of income, output and employment in all sectors. The present research paper makes an attempt to evaluate the impact of COVID-19 on the Indian Premier League. IPL has brought a new form of cricket format and globalised the game. It has made cricket an exciting, entertaining and result oriented game. More than 200 brands are riding on the brand of IPL. IPL which was initiated in the year 2008 has completed 13th season in the year 2020. This year due to the pandemic the venue was shifted from India to United Arab Emirates (UAE). The finding of the available secondary data has revealed that pandemic has not affected the IPL season except the fact that there were no public allowed to see the matches in the ground. There was increased live telecast of these matches which contributed to the significant increase in the number of viewership across the world. In UK the numbers of people watching IPL exceed the number of viewers of league matches.In this respect IPL has become truly global in nature. There is also significant increase in number of brands, advertising revenue, sponsorship amount, overall revenue to BCCI. The officials from BCCI has declared that this season IPL has contributed Rs. 4000 crore to BCCI. Hence IPL has become an important mechanism for making BCCI the richest cricket board in the world. Thus COVID-19 or the pandemic has proved to be a boon to IPL and cricket in India.

IPL, Pandemic, Sponsorship Revenue, Viewership