Impact of the COVID pandemic on consumer perceptions of digital payment systems in Pune city
Dr. Prashant Phule Dr. Prashant Phule Dr.Vrinda Pandit, Dr. Vidyut Deshpande
Abstract
This paper highlights theimpact on consumer perception of digital payment methods in times of a COVID-19 period. In
comparison to the pre-COVID-19 time, financial transactions have begun to use more digital payment options. Because
of the coronavirus lockdown period all over India, people are afraid of going out to buy something. To that end, they use
different methods of digital payment. However, the majority of individuals were compelled to embrace digitalization. The
purpose of this paper is to investigate the influence of a pandemic on customer perceptions of digital payment
mechanisms. For users who want to do their transactions electronically, digital payment is the perfect solution. Digital
payment methods are fast and secure modes of payment that ensure trust among the users. But most people are not aware
of such digital payment methods. In digital payment methods, there is no intermediary between the buyer and seller of the
goods. No doubt, there are security issues with online payments; this may be an inconvenience for many users and
indicates a lack of trust in digital payment methods. This is the main reason that many people still prefer cash payments.
We selected the Pune city region for the study of consumer perceptions of digital payment systems since most individuals
use various digital payment methods for their daily financial activities. The current study analysed primary data from 137
respondents in Pune City to investigate consumer perceptions of digital payment methods based on criteria such as
gender, age, education, benefits, trust, efficacy, ease of use, security, and consumers' perceptions toward digital payment
methods. The data was analysed using correlation and ANOVA, and it was discovered that, based on the important
parameters, there was no significant difference in consumer impression of digital payment methods even during the
COVID pandemic. Usually, India is a traditionally cash-based economy, but now we see the growth of card-based
economies.
Keywords
Consumer Perception, Digital Payment Methods, E-payments, COVID-19 pandemic, online payment.