Research Article | Open Access
Impact of digital transformation on Tech-Based Business: An Empirical Study
Namrata Prakash
Pages: 9821-9826
Abstract
Customer engagement, operational efficiency, and business models have all undergone radical change
because of digital transformation in tech-based firms. Utilizing data and analytics to acquire important
insights into customer behavior and preferences is one of the main advantages of digital transformation.
Tech-based companies can use these insights to tailor the products and services, improve consumer
interactions, and increase repeat business. Additionally, by removing national restrictions and extending
market reach, digital technologies allow enterprises to connect with a worldwide audience. Digital
transformation has made it possible for tech-based companies to streamline the internal procedures and
boost operational effectiveness. Workflow automation and digitization boost productivity, enable realtime communication, and decrease manual error. SaaS (software as a service) models and cloud
computing offer scalable and affordable infrastructure options. Tech-based companies' operations, goals,
and consumer relationships have all been profoundly affected by the digital transformation.
Keywords
Automation, Data, Scalability, Agility, Internet of Things