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Research Article | Open Access
Volume 14 2022 | None
Impact of Online Consumption on Demand of Organic Food Products in Oman
Mohamed Riyas, Jasmine Mariappan, Abdulla Thanseer, Joshi ER
Pages: 3003-3013
Abstract
The attitudes and habits of respondents about food and health have undergone a substantial shift. Indeed, the findings of the study pointed to a shift toward healthier diets, as evidenced by the fact that 45.5% of participants increased their intake of fruits and vegetables, 48% ate more healthy foods, and 58% decreased their intake of unhealthy foods, particularly as 32% of participants increased their use of online organic food products; the absence of panic buying in Oman as 68% of participants reported not stockpiling food items; and a decrease in food waste. In order to accomplish the objectives of the research, methods of collecting primary and secondary data were used. Reports, surveys, websites of research institutions, previously published books, online journals, and papers were the key online sources that were used for collecting secondary data. The primary data was gained via the use of a standardized questionnaire that was sent to clients and collected their responses. The study is based on the results of an online survey conducted from 2020 to 2022, using the Survey Monkey platform. The results also brought to light the factors that contribute to an increase in the consumption of organic foods as well as the challenges that prevent an increase in organic profit. Products labeled as organic have been produced in a manner consistent with nature and without the use of potentially harmful chemicals. Those consumers who consumed organic items more often before to the outbreak have either maintained their current consumption or increased it, in contrast to those customers who are more indifferent and have maintained or decreased the amount of organic foods in their diets. COVID-19 seems to bring about a surprising number of good changes in Oman, improvements that will make the consumption of food more environmentally friendly and healthful.
Keywords
Organic Food Products, COVID-19, Consumers, Healthy Foods
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