The problem of creativity and creative personality as one of the categories of literature require an approach based on scientific-theoretical methods. Today's process of globalization requires the formation of the criteria of Uzbek literature on the basis of advanced scientific and methodological methods in world literature, an objective study of the creative personality and its artistic heritage, understanding the creative-human psyche, the study of literary personality in the social sciences. This article discusses creativity, the problem of creativity, the concept of personality, the problem of the creative personality and the literary hero, the stages of creative activity, the unique skills of the artist in working with information.

creativity, creator, creative personality, problem of creation, nature of creation, essence of creation, products of creativity, creative activity, concept of personality.